Case Study for PRC-Saltillo
PRC-Saltillo is a leader in the field of augmentative and alternative communication (AAC), providing technology and resources that give a voice to individuals with complex communication needs. With a mission centered on empowering communication and inclusion, PRC-Saltillo sought a cohesive branded merchandise strategy that would engage employees, support their growing event presence, and streamline company gifting.
To meet these goals, we partnered with PRC-Saltillo to design and manage three unique Brandstores—each serving a specific audience and purpose, while maintaining consistent brand identity across every platform.
Opportunity
As PRC-Saltillo’s reach expanded, they needed a flexible merchandising solution that could:
- Equip their teams for trade shows and industry events with quick turnaround and easy access to bulk branded promo items.
- Support employee appreciation and recognition through annual gifting programs.
- Offer staff access to a year-round employee store for branded apparel and accessories.
They wanted all of this managed under one roof, with consistent branding, effortless logistics, and the ability to scale as their organization grows.
Solutions
We developed a multi-store Brandstore system tailored to PRC-Saltillo’s needs:
1. Bulk Promo Shop (Trade Shows & Events)
A dedicated internal store where teams can quickly order pre-approved branded materials—apparel, signage, giveaways, and event tools—ensuring PRC-Saltillo’s presence is professional, unified, and efficient at every show.
2. Employee Appreciation Store
Each year, PRC-Saltillo recognizes its employees with a custom holiday gift store. Employees select their preferred gift from a curated collection, allowing for a personalized experience that celebrates their contributions and reinforces company culture.
3. Employee Merch Store
The ongoing employee shop provides everyday access to branded gear—premium apparel, drinkware, and accessories—helping staff represent PRC-Saltillo with pride both inside and outside of work.
Each Brandstore is custom-built, fully managed, and refreshed regularly to keep the assortment engaging and relevant.
Approach
- Consistent Brand Identity: Every store features unified visuals, logo placement, and color palette to reflect PRC-Saltillo’s professional and approachable tone.
- Turnkey Management: We handle design, sourcing, decoration, fulfillment, and customer service across all stores—freeing internal teams from administrative workload.
- Streamlined Ordering: Each store is user-friendly and tailored to its audience, from bulk order simplicity to personalized gift selection.
- Data-Driven Planning: Ongoing reporting and feedback help us refine product selections, adjust inventory, and plan future launches effectively.
- Scalable Infrastructure: The Brandstore framework allows PRC-Saltillo to easily add new product categories, campaigns, or incentive programs in the future.
Client Testimonial
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Impact
- Unified Brand Experience: Every department and event team now sources from consistent, approved merchandise—creating a polished, cohesive presence.
- Employee Engagement: The appreciation and merch stores foster pride, recognition, and connection among staff.
- Operational Efficiency: Centralized fulfillment saves the marketing and HR teams countless hours each year.
- Long-Term Scalability: The three-store system grows alongside the organization, ready to support new initiatives and evolving needs.