Blog

Case Study: Seeds of Caring

Case Study for Seeds of Caring

Seeds of Caring is a Columbus, Ohio–based 501(c)(3) that empowers kids ages 2–12 to create a kinder community through hands-on service, social action, and community-building projects — helping children grow into changemakers alongside their grown-ups.

Opportunity

Seeds of Caring wanted a supporter-facing merchandise program that could:

  • Generate ongoing, mission-aligned revenue without adding internal workload
  • Keep branding consistent across apparel and promo items used by families, volunteers, and partners
  • Make it easy for supporters to purchase online and proudly represent the organization anytime, anywhere.

Solutions

Brandstores

Brandstore (Retail Fundraising Shop)
We built and maintain a branded online merch store tailored to Seeds of Caring’s look and voice. The store offers curated apparel and promotional products that supporters can buy directly, then Seeds of Caring earns a profit on every item sold.

Promotional Products & Apparel Program
Beyond the storefront, we manage ongoing product sourcing and decoration for events and programs—keeping themes, colors, and artwork on-brand and refreshable for seasonal or campaign needs.

End-to-End Management
We handle product curation, artwork prep, storefront updates, order processing, and customer service, so the Seeds of Caring team can focus on programming, not logistics.

Approach

● On-brand Curation: Retail-quality tees, hoodies, headwear, totes, drinkware, and giftables aligned with the organization’s family-friendly aesthetic.

● Seamless Experience: Clear product pages, streamlined checkout, and a clean navigation structure.

● Fundraising First: Pricing and margin framework set so the nonprofit earns on each sale while maintaining accessible price points.

References

Website

brandstores

Impact

  • New revenue stream: Always-on fundraising via e-commerce, with profit per item flowing to the mission.
  • Stronger brand presence: Supporters, families, and volunteers turn into walking ambassadors, boosting awareness organically.
  • Time back to the mission: Our team manages the store and fulfillment so Seeds of Caring can invest time where it matters most—empowering kids to lead with kindness.

Related Posts

Back To Top