Times have changed in our industry. Long gone are the days of selling “trinkets and trash”. Now, more and more organizations are investing in branded merchandise in strategic, targeted ways that improve customer loyalty, engage employees, show appreciation and build…
Since the launch of your employee store, it’s likely you are seeing one of three things happening: You launched an amazing employee merch store, you had a big roll-out, aaaannndddd… nothing. Nada. Crickets. Well, maybe a few sales rolled in,…
The Rise of Merch Swag is out. Merch is in. We are seeing a major shift in our industry away from the use of “swag” and toward “merch” to describe the promotional products and apparel companies are using to offer…
After two years of disconnect, we see our clients working harder than ever to connect their teams, many of which are still working from home full-time. Here are seven team-building activities that can be done in-person or via zoom to…
If we’ve learned anything in the last two years, it’s that adaptability is crucial. The professional world has swiftly shifted to a remote work environment, and this has required us all to shift our way of thinking about productivity, employee…
2020 saw many businesses pivot, including ours to adapt to the impact of the COVID-19 pandemic. Businesses developed new lines of business, shifted operations and sales online, and moved away from products and services that were directly impacted by the…
5 Best Practices for Digital Marketing in Today's World
With the Covid-19 pandemic, our lives have been turned upside down, disrupted and changed for the foreseeable future. Many of us who own businesses or lead nonprofits may think that the negative impact to our organizations are out of our…
Event Cancellation in a COVID-19 World It must be written somewhere in the job description of all event planners to expect the unexpected. Challenges, disruptions, and plan changes require complete flexibility and the willingness to move forward with plan B. …
3-8-20 "Intro to the B.I.G. Show/Marketing & Branding" 3-22-20 "Protecting Small Businesses"
You don't have to be a sports team to have fans. If something, anything exists, chances are there's a fanbase for it. When it comes to marketing, the focus of a business is to generate customers. What we're here to talk…
Five Lessons to Help Small Business Owners Build an Effective Team There are a number of factors that lead to a business’s success – great solutions, a well-developed strategy and access to capital to name a few. While these are…
Marketing is critical to connecting your business’s brand and solutions with target customers. Every business, no matter how big, has to invest in marketing to grow. However, the reality is that small businesses struggle to be consistent and understand the…
If your website redesign keeps getting pushed back, your small business is missing out on potential customers. Small business owners have the difficult task of prioritizing what investments should be made to make their businesses succeed. If a small business…