4 Ways to Increase Adoption of Your Brandstore
4 Ways to Increase Adoption of Your Brandstore Launching your employee brandstore is a huge win, but getting people actually shopping is another challenge entirely. Maybe you had a big launch… and then crickets. Or maybe you saw a flurry of initial activity that faded too fast. Or maybe things are okay—but you know your […]
Five Interview Questions to Ask Your Branded Merch Partner
Times have changed in our industry. Long gone are the days of selling “trinkets and trash”. Now, more and more organizations are investing in branded merchandise in strategic, targeted ways that improve customer loyalty, engage employees, show appreciation and build the brand in the community. It is critical for organizations to partner with companies that […]
Four Simple Ideas to Get Your Employees Shopping Again
Since the launch of your employee store, it’s likely you are seeing one of three things happening: You launched an amazing employee merch store, you had a big roll-out, aaaannndddd… nothing. Nada. Crickets. Well, maybe a few sales rolled in, but it’s just not what you expected. Or, you launched an employee shop that saw […]
Sit down, Swag. Merch has arrived.
The Rise of Merch Swag is out. Merch is in. We are seeing a major shift in our industry away from the use of “swag” and toward “merch” to describe the promotional products and apparel companies are using to offer their employees, partners, and clients a brand experience. And we’re here for it. It seems […]
Rebuilding Culture: 7 Office Team-Building Activities to Reconnect Your Team
After two years of disconnect, we see our clients working harder than ever to connect their teams, many of which are still working from home full-time. Here are seven team-building activities that can be done in-person or via zoom to get everyone talking again! We’ve compiled five team-building activities to help reconnect your team after […]
5 Tips for Maintaining Employee Engagement in a Remote Environment
If we’ve learned anything in the last two years, it’s that adaptability is crucial. The professional world has swiftly shifted to a remote work environment, and this has required us all to shift our way of thinking about productivity, employee engagement, and work culture. Remote work has its unique challenges, with maintaining employee engagement being […]
Pivot #2: The Need to Shift Your Mindset and Business as We “Return to Normal”
2020 saw many businesses pivot, including ours to adapt to the impact of the COVID-19 pandemic. Businesses developed new lines of business, shifted operations and sales online, and moved away from products and services that were directly impacted by the change in consumer behaviors. For many of us, this pivot was done out of our […]
5 Best Practices for Digital Marketing In Today’s World
5 Best Practices for Digital Marketing in Today’s World Digital Marketing is here to stay. Services ranging from social media management to website design, online paid advertising, regular email newsletters and more advanced email automation and more, will not only enhance your brand’s online presence but will grow your business too. Why use digital marketing? […]
5 Ways to Take Action During a Downturn
With the Covid-19 pandemic, our lives have been turned upside down, disrupted and changed for the foreseeable future. Many of us who own businesses or lead nonprofits may think that the negative impact to our organizations are out of our control. We just have to wait it out, hope for the best and get ready […]
Event Cancellation in a COVID-19 World
Event Cancellation in a COVID-19 World It must be written somewhere in the job description of all event planners to expect the unexpected. Challenges, disruptions, and plan changes require complete flexibility and the willingness to move forward with plan B. Event cancellations are tough and can happen for a wide-array of reasons: low ticket sales, […]