Opportunity

Authors William Burtch and Donna Burtch were in need of a website to promote sales of their upcoming book “W.G.”

Solutions

Graphic Design
Website Development
Print/Promo

Approach

The clients provided us with plenty of imagery, keywords and examples from their publisher to give us a good foundation for the research phase. After nailing down the structure of the site, our designer sent 2 options for the overall look and feel of the home page that included their book cover, how to sign up for updates, a summary, author bios and reviews they had received. Since the book is historical non-fiction, it was fun to be able to utilize vintage colors as overlays on background images, but pops of a deep red were added in as the accent.

The design process went smoothly, due in part to the ease of working with these clients, but we were just as excited as them to build out each remaining page. We had done an abundance of research of books, historical biographies, the civil war, and W.G., the subject of the book. We photoshopped some of the images to match our chosen color scheme. We utilized Elementor (as the client would like the ability to make small edits themselves) and only 2 other plugins: WPForms and Sucuri. The site was developed through Local and hosted off my computer until it was ready to migrate to their domain: wgthebook.com.

References

Website

Elevate Digital Marketing