4 Ways to Increase Adoption of Your Brandstore

Launching your employee brandstore is a huge win, but getting people actually shopping is another challenge entirely. Maybe you had a big launch… and then crickets. Or maybe you saw a flurry of initial activity that faded too fast. Or maybe things are okay—but you know your store could be even better.

Good news: there are simple ways to re-energize interest, drive traffic, and boost ongoing engagement with your brandstore.

Here are 4 proven ways to get employees excited about shopping again—no matter where your store is right now.

1. Add Seasonal Drops to Keep It Fresh

People respond to new. Even if you keep core favorites in your store, introducing seasonal or limited-edition items creates a reason for employees to come back.

Think spring/summer and fall/winter capsule collections. Or items tied to company events, holidays, or internal milestones.

This doesn’t have to be a big lift—you can collaborate with your merch partner to curate options and roll them out quickly.

2. Collaborate With Popular Brands

Want to create buzz? Co-branded drops with well-loved lifestyle or apparel brands can spark excitement and make your merch feel more desirable.

Poll employees on the brands they love—and see who’s open to co-branding. Limited-time collaborations give your store a drop culture vibe that encourages people to act fast.

3. Promote, Promote, Promote

No one will shop if they forget the store exists. This isn’t a one-and-done effort—brandstore adoption thrives on repetition.

💡 Add your store link to:

monthly company newsletters
homepage announcements
employee intranet or Slack channels
quarterly all-hands presentations

Remind them regularly; because attention spans are short and people get busy fast. Consistency beats one big launch every time.

4. Create Incentives That Drive Action

Want to turn interest into orders? Give employees an incentive they can’t say no to.

Offering store credits—whether for big achievements, birthdays, milestones, or just for fun—creates a compelling reason for employees to stop in and shop. Credits feel like a win and can spark brand loyalty and excitement.

You can even personalize balances so every employee gets a tailored nudge to engage.

Final Thoughts

Your brandstore doesn’t have to be a “set it and forget it” asset. With a little strategy and consistent effort, it can become an ongoing engine of culture, engagement, and employee pride.

Whether you’re refreshing your store visuals, introducing seasonal products, or motivating your team with incentives, every step you take to activate your store will drive more adoption—and more smiles when employees rep your brand.